The College recently launched a campaign to encourage NPs and PAs in primary care to consider referring patients to allergists. The campaign’s tagline is “Allergists: Your Partners in Patient Care.”
A key component of the campaign is a Partners in Care microsite that demonstrates how board certified or fellowship trained allergists and their teams have expertise in screening and treating patients for allergies, asthma and related conditions. The microsite stresses that board certified allergists, unlike other physicians, are specially trained to find the source of allergies, asthma, and related symptoms and to provide effective, whole-body treatment.
The message to primary care NPs and PAs is that by referring patients to an allergist and collaborating closely with ACAAI members, they can help their patients control or prevent their asthma or allergic reactions, get long-term solutions to their conditions, and improve their quality of life.
NPs and PAs can print fact sheets from the site for their patients who have allergy symptoms. The fact sheets describe ways in which an allergist can help patients deal with moderate to severe asthma and other allergic conditions – to help them get tested, get treated and get better.
How are we reaching NPs and PAs? Digital ads targeting this audience are appearing on social media platforms such as Facebook and LinkedIn, as well as in online publications that serve the NP/PA communities. The ads promote the microsite and emphasize the value of allergists and other HCPs working together to improve the health of those who suffer with asthma or allergies. Coming soon: information to help allergists share the campaign with NPs and PAs in your community or network.
