How to use social media to boost your practice
How to engage, educate and improve care for patients – and ways the College can help.
“Don’t Suffer, See the Allergy and Asthma Expert – Flyer”
Distribute this handout at community events to educate the public on the value of allergist care.
Social Media Strategies for Allergists (webinar)
Learn how to leverage social media to connect with patients.
Advice From Your Allergist Factsheet – Allergy Testing
Share this handout with your patients to provide information on allergy tests.
Are You Connected?
This College Advantage article shares top tips from allergy, asthma, and immunology practices to ensure practice success in the digital age.
The Value of Allergist Care
This Powerpoint presentation is a 101 guide that provides background on what allergists do, and what kind of treatments and relief they offer.
Asthma Epidemic Infographic
This handout can be distributed to raise awareness on the scope and impact of the asthma epidemic.
Radio Scripts
Use this script as a foundation for station-produced radio ads for your practice.
Media Relations Guide
This guide offers ideas and tips for when and how to contact the media in your community and how to work with writers, editors and producers once you get their…
Teachers FAQ
This handout provides information to school teachers about when and why they should recommend their students see an allergist.
Parent FAQ
This handout provides information to parents on why their child may benefit from seeing an allergist.
Patient FAQ
This handout provides information to patients and prospective patients on the value of seeing an allergist.
Medical Professionals FAQ
This handout provides information for physicians and other medical professionals on when and why they should refer their patients to an allergist.
Web Ads
Use these ads on your website to promote the essentialness of an allergist.
Print Ads
Use these ads in your patient communications, on your website or purchase ad space in local publications to promote the essentialness of an allergist.
Direct Mail Postcards
Use this direct mail advertisement to generate business for your practice.
Allergist Logo
Use this approved logo on your website and other branded materials.
Allergist Messaging Guide
Use this guide for specific messaging on the importance and relevance of allergists, the value of allergist care and guidelines for referral.
Allergist Branding Guidelines
Use these guidelines to ensure proper usage of the allergist logo and tagline as well as font sizes and colors.
