The College has launched a project to raise awareness among primary care practitioners about type 2 inflammation and the allergic conditions related to this type of immune response. A special microsite has been developed with support from Sanofi and Regeneron, targeted to primary care physicians and advanced practice nurses as well as patients/parents dealing with more than one allergic condition. The project has been overseen by Drs. Todd Mahr and Michael Blaiss, with additional subject matter expertise provided by Drs. Justin Greiwe, Benjamin Prince, Maureen Petersen and J. Wesley Sublett.
The microsite, www.Type2Connection.org, includes a robust collection of unique collateral developed by our experts in conjunction with our health communication pros. It addresses type 2 inflammation; the atopic march; and the individual conditions that can be caused by type 2 inflammation, which often co-occur – atopic dermatitis; allergic rhinitis; asthma; CRSwNP; food allergy; and EoE. It includes narrative information; charts depicting controlled vs. uncontrolled conditions; a symptom checklist; and interactive graphics depicting the spectrum of conditions and the inflammatory cascade. The site also contains a special episode of the AllergyTalk podcast on this topic, plus a slide deck for physicians.
A patient page includes two excellent animated videos depicting the adult and pediatric patient journey with multiple Type 2 conditions, culminating in EoE.
Throughout the site and the campaign ads, board-certified allergists are highlighted as important specialists in treating these patients, and links to the College’s Find an Allergist tool are prominently displayed on the microsite and in the ads.
Promotion includes a digital ad campaign targeting primary care physicians and nurses, patients and caregivers; inserts and ads in physician publications; and outreach via trade media and social media. There is a toolkit for allergists to use for reaching out to primary care colleagues as well.
