ACAAI and Allergy & Asthma Network (AAN) won Ragan’s Diversity, Equity & Inclusion Award for our joint effort on the Eczema in Skin of Color campaign. The award recognizes influential communications work that has been instrumental in positively impacting communities.
The campaign centers on the Eczema in Skin of Color website, which provides information to aid physicians and patients in recognizing eczema in people with all skin types. The web site includes an image library, videos, links to journal articles, patient resources and more to help health care providers and patients differentiate eczema in skin of color from other diseases. It includes information on eczema management and treatment. Social media posts and other promotional efforts were also a part of the campaign. The overall campaign brought in more than 15 million views and more than 12,000 clicks with 485,000 social impressions.
The campaign was supported by Pfizer.
The awards program is sponsored by Ragan Communications and PR Daily, and celebrates the most successful campaigns, initiatives, people and teams in the communication, PR, marketing and employee wellbeing industries.