The Committee is currently focused on enhancing the asthma section of the public site. “Working with College staff, we recognized there was a need to update and add content and to refresh the look of this section,” said Janna Tuck, MD, FACAAI, Public Relations Committee chair. “We are also focused on making sure the content is search engine optimized, so that when someone searches for asthma information, the College is high on the list of results. Once a visitor is on the site, the main call to action is to Find an Allergist.” When completed, the asthma section of the site will have 12 new pages of content covering topics such as adult-onset asthma, non-allergic asthma, allergic asthma, asthma attack and more.
Spotlight on the work of the Public Relations Committee
September 21, 2018